Activation idea to help announce Sonos in Amsterdam. A participation idea, encouraging Amsterdammers to seek 50 street stencilled songs throughout the city. Each song had a fun, musical twist to its location. People had the chance to win lots of Sonos goodies by collecting the most hidden song titles. I worked on the idea and graphic material for stencils and event collateral.
Role: Concept, Art Direction, Design, Typography
More Sonos work in Art Direction.
Each song had a fun, musical twist to its location:
‘China Girl’ in Chinatown. ‘Mo money, mo problems’ outside an ATM machine…