Graphic Design and Art Direction

Sol | The Incubator Book

The client challenge was that their marketing people tend to avoid referencing their brand toolkits for inspiration when activating in market.

I wanted to create something tangible to celebrate the brand and for the client teams to be proud to have something on their desk to use. It was an opportunity for something bigger and became the Sol Brand ‘Bible’.

60 pages of pretty dry marketing content including power-point charts of doom became crafted, designed and visually engaging.