A collaborative project with The Brave New Now. Fever-Tree was running a summer-long ATL campaign to build awareness of its crafted premium tonic waters. The idea was to help consumers discover the perfect tonic water to match the flavour profile of their preferred gin. This was done with the creation of the graphic ‘pairing wheel’ which helped educate consumers.
The refreshingly simple graphic campaign showcased the range of Flavoured Tonic Waters, through bold use of brand colours with animated serves and product shots featured in social and large format DOOH sites. A full scale DOOH and Social Campaign helped drive impact and awareness across the UK’s major cities all summer long.
