Graphic Design and Art Direction
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Blood Full Moon Eclipse | Initiative

An initiative project inspired by the news of a ‘Blood Moon’ Eclipse, an unusual phenomenon heavily featured in the news.

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The news articles about an unusual ‘Blood Full Moon eclipse’ made me think of werewolves… I thought of a cool, topical response ad which was pitched to a local business in Amsterdam.

Typography was crafted with the quick turnaround.

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I pitched to local barbers, Cut-throat Amsterdam, and they kindly allowed me to ‘wolf up’ one of their guys.

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Thanks to collaborative retouch with Andre from House of Retouch, within 24 hours a wolf was turned…

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