Graphic Design and Art Direction


Concept and branding project for the launch of ‘Nescio’, a café, bar housed within Generator Amsterdam. Nescio is the pen name of a famous Dutch writer Jan Hendrik Frederik Grönloh.

Role: Concept, Art Direction, Design, Project Management



The identity was inspired by the writer Grönloh. A vintage typewriter, ink and paper helped create the right aesthetic for the branding.

Nescio, translated from latin means ‘I don’t know’. This became part of the branding.

The pizza boxes from Nescio were illustrated as a scientific diagrams to tie in with the Generator Amsterdam visual language. Guests were actually keeping them as souvenirs!

Nescio quote.jpg

Nescio Cover image.jpg


"Nescio", Latin for "I don't know", was the pen name of Dutch writer Jan Hendrik Frederik Grönloh, who was born on June 22, 1882, in Amsterdam and died on July 25, 1961, in Hilversum, also in the Netherlands. Grönloh was a businessman by profession, but as Nescio he is mainly remembered for the three novellas De uitvreter (The Freeloader), Titaantjes (Little Titans) and Dichtertje (Little Poet). His reputation as an important Dutch writer was only established after his death.