Graphic Design and Art Direction
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The Travelling Frenchman

Branding project for Amsterdam based start-up gourmet ingredients company, The Travelling Frenchman. The idea was to create a trusted, timeless, luxurious feel. The name and identity had to work across several items from ‘Single Origin Chocolate to Cambodian Peppercorns’.

Role: Concept, Creative Direction, Art Direction, Design

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Visual inspiration behind the brand; travel stamps, the Golden Age of Travel - vintage maps and real stories/rituals meeting local communities in countries of origin.


Everything from identity, bespoke packaging, lifestyle and product photography was developed.