Graphic Design and Art Direction
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The Travelling Frenchman

Branding project for Amsterdam based start-up gourmet ingredients company, The Travelling Frenchman. The idea was to create a trusted, timeless, luxurious feel that is also sustainable. Visual inspiration took cues from travel theme: stories of adventure, stamps and vintage cases. For the square chocolate boxes, each colour represents the origin country of the cacao beans. The paper stock brings tactility to the packaging,

Role: Art Direction, Creative Direction, Design

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