Graphic Design and Art Direction
AdidasZX Flux Cover image.jpg

Adidas | ZX Flux

This project was a collaboration between Adidas and Footlocker, launching the ZX Flux trainer in Benelux.
Video was directed by filmmaker Sophie Gateaux.

Role: Art Direction, Design, Retail and Dancing

Making of.

 

Original concept sketches below. Unfortunately, the trainer became ‘huge’ in the image and the people became ‘small’ (deleted actually).