This project was pitched to the City of Amsterdam. The idea was to help encourage young people to recycle.
I wanted to make separating trash more fun and created the ‘Trashbots’ to give drab recycling points a fun makeover.
Role: Concept, Art Direction, Design, Illustration
These eye-catching ‘trashbots’ become mascots for recycling in Amsterdam, and a friendly incentive for people to separate their trash.
Recycle stations become more ‘child-friendly’ - encouraging recycling behaviour with the younger generation.
An app helps locate your nearest recycle station. The app offers tips on recycling and advice on what to do when your nearest station is full.
Design the next trashbot
An idea for local schools to participate with creating the next ‘trashbot’ character.
Unfortunately, it didn’t win the pitch. But a couple of years later a very similar campaign appeared in Amsterdam. Not saying they used my idea, but I like to think that I helped inspire this one.