ATL Poster
Elements from this poster and messaging, formed the basis of the retail display designs.
The idea of ‘discovering more behind the star’ gave a surprise element to the display designs. Display units were structurally designed to dramatise this message. 3D renders by Dan Stern at Iris.
This video animation shows how a cleverly cardboard engineered display can become an intriguing optical illusion.
This video animation shows the ‘discover more behind the star’ message as a way of inviting customers into the sampling event display stand.
The full campaign
Using proximity sensor technology on shelf display adds an interactive and engaging element between the customer and brand.
This video animation shows how a hanging display can become an intriguing optical illusion. With clever cardboard engineering, the ‘discover more behind the star’ message is integral to the design.