Graphic Design and Art Direction
Gibson Trainer Cover image.jpg

Gibson | Trainer

The brief was to create retail point of sale that combined the technology of the product with the campaign visuals. All displays were interactive and encouraged participation of customers.

Role: Concept, Art Direction, Design

More Gibson Trainer work in Art Direction and Digital.

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RETAIL

Displays became engaging with Usain demonstrating the product and how ‘music pushes him further’ when training.

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before

Concept sketch.

Gibson - Trainer Display 2.jpg

after

Visualised combining visual style of campaign with the Gibson | Trainer branding.