Graphic Design and Art Direction
Sol digi cover image.jpg

Sol | Long live independence

The brief was to create a retail journey that incorporated the brand values and the ‘Long live independence’ campaign. I wanted to challenge the traditional approach and create displays that felt crafted and authentic - to achieve this, I used laser etching and combined materials such as wood and metals.

Role: Concept, Art Direction, Design, Typography

Local Story Display.jpg

Modular display stand

Can be assembled and reassembled simply depending on space required

 

Custom pinball machine

My favourite part of the project was the design of a custom pinball machine for retail and events. Everything from the inside tray illustration to the external graphics, from concept to final design was owned by myself.